“Once you deliver the film, it doesn’t stop there–make it an experience, something they will be surprised about.”
–Matt Davis, In[Focus]2012
How can you develop a customer base that is wild about your business? At In[Focus]2012, Matt Davis (owner of Lifestage Films) shared some of his thoughts on creating a raving fan base.
“If you put all of your attention on the product instead of the experience, you miss the whole point. Your clients do not buy your art, they buy the experience of having you create your art for them.”
When you think about your own business, what does your business do differently to make the customer service experience special, surprising, and exciting?