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Ron Dawson of Dare Dreamer Media inspired the crowds about creating promo videos for fellow wedding vendors at Video 08 in Orlando, and we're going to talk about how we've gone about working this money making venture into our business plan.
First lets talk about a promo we shot for Brittany Blando of BKB Photography here in Boston (click on image above – If you don't have access to the video theater already, register for free below to get the username and password):
This is one of the first promos we had done and it has done wonders to help build this other side of our business. Wedding vendors, along with the rest of the world are slowly realizing that they really need to have a video presence on their websites to stay ahead of the pack. WOOHOO for us, right?? Because the movement toward a video rich website has been slow moving, this is the perfect time to get the word out to your vendor friends that you are ready and able to do promo videos for them.
Start with a few vendors that you work with regularly and talk to them about how you can help them out. This is a great opportunity to do something nice for a vendor that has sent referrals your way, or a great way to get some hot new headshots on the cheap. Shoot a few promos this way, as "favors" and get some work that you can then use to show off. The next step will take some work but will pay off big time. Send out a mass email to all the vendors in your area with the videos embedded so they can see and convince them that they cannot live with out a promo. Become the "go-to" video guru for all the vendors in your area overnight!
Now go to work!
Jen & Liz, Fairytale Productions & ftpmedia
