The importance in packaging

While you shop, do you pay attention to the way products are packaged?  Some scream more loudly for your attention than others.  Some are simple while others are complex.  Branding and packaging should reflect the image that one is trying to create in the market place.  

We are going to discuss the importance of how you deliver your end product to the Bride and Groom.  First impressions are great for booking the wedding, but the impression you deliver at the last stage with your client is a significant part of what will drive them to refer you again and again. 

Our clients are visually driven.  Initially, we focused on the look of the website, business cards and demos, but we didn't create a separate experience for the client when they received their DVD’s. However, after attending Re:Frame in New Orleans, our eyes were opened to this importance. Therefore, we set out on a mission to create a more attractive deliverable.

Inspiration

To find the right packaging, start with some fresh inspiration.  Stay current with styles and design trends by looking through magazines such as Elle, InStyle, Cosmopolitan, or Esquire.  Grab the latest edition of a wedding magazine like WedLuxe, Martha Stewart Weddings, or Bride Magazine.  Go online and peruse the wedding blogs, Weddingbeepro, Stylemepretty, Thebridescafe.   Take special notice of invitations, how they are designed, their colors, shape, and stock.  

Our Packaging

For our packaging, we wanted something that was of higher quality and more aesthetically pleasing than a standard black-plastic dvd case.  We found Jewelboxes (see figure 1 below), and we print images and text directly on the DVD itself (figure 2).   We also provide the couple with a leather DVD case from Art Leather, setting their dvds apart from the rest of their order.

If you subscribe to Rangefinder magazine, there are advertisers that have variations of these cases. 

Beyond cases, we began to pay more attention to the packages as well.  We went to retailers and turned boxes over to discover the manufacturer, and then we would locate that manufacturer through a google search.  We currently use the beautifully designed boxes you see below which we found at www.pfile.com.

Inside the box, we will also place popcorn and chocolate.  Depending on our client’s tastes, we might also put a bottle of wine, bag of gourmet coffee or even a cigar.

As artists, we spend time finding just the right shot with just the right lighting and use just the right music score to ignite as much emotion as possible. Transfer some of that creative ability when you deliver your final product to your client.  Your business should be an experience for them from beginning to the end.