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Archive | May, 2009
How to effectively implement email marketing into your workflow
Koral from Epic Motion here.
A monthly or quarterly email newsletter is a great way to stay in front of your past clients, your network, and your family and friends. It’s a great way to strengthen your brand and something that should be considered for your next marketing campaign.
I’ve personally found it to be something that people LOVE to receive… for the weeks following a send, I get people that respond and comment on a video they saw. It’s effective.
Here are some things that we always try to include in our newsletters:
- links to our latest videos (this should go without saying…).
- pictures (people love pictures… of you, your weddings, your dog… okay, not anything). Including pictures is wayyyyy better than forcing people to look at text only
- tips/tricks for the home video “professional” (this is part of the value that I offer to people who read the email.. very simple stuff – but still offers value).
- special promotions that only readers will know about.
- exciting projects that are in production (this just helps them see that we are still in business and cooking up fun and exciting stuff).
- a helpful quote from a vendor with whome we network (this is a great way to rub shoulders with people we admire and a great way to get our readers to know that we are active in our industry and “working it”).
- free samples. okay – we don’t offer free samples, but if someone knows how to do this via an email – I like Reeses Peanut Butter Cups as well as Samoa Girl Scout Cookies and anything else that is sweet.
Keep in mind, though, that it is very important that you leave people wanting more rather than having them scan a few lines and think, “Okay… WAYYYY more information than I can handle right now”. Keep your blurbs short!
Recommended newsletter providers
I used iContact for a couple of years and it worked fine, but I don’t love any of their templates. Visually I think they are sub-par.
Recently I was introduced to MadMimi and instantly fell in love with the intuitive interface and the super sexy SIMPLE visual appeal. I was able to export all of my contacts in CSV format from iContact and they imported into MadMimi seamlessly. Their customer service has been extremely fast at responding to my requests and have gone out of their way to help me.
Here’s a little video that gives you a click glance at what MadMimi offers.
- MadMimi and ShootQ now work TOGETHER as well. Now, I’m able to create promotions for specific leads/booked weddings/past clients/vendors, etc… I can pick my criteria from within ShootQ (date of event, bride, wedding, other event, etc.) and then it will compile a list that can be exported to MadMimi where I can create a short little email to include a new promotion or whatever else suits my fancy-pants.
- Seriously – this is an amazingly incredible tag-team action that ShootQ and MadMimi have going on.
- Here are some more email tips from one of my favorite sites – freelanceswitch.com – there’s some good stuff here – check it out!
- Lastly, I have an area where I write down my ideas for the email so that when it comes time to create it, I have some ideas already in place.
- Don’t forget…when you add value to a reader through your newsletter, the recipient will look forward to the next one.. and the next one…I’d love to hear any ideas of how we as filmmakers can add value to the email marketing experience.
- That’s it for now… oh, I almost forgot… you can sign up for the Epic Motion newsletter by clicking here!
Keeping up with Joey, pt. III
IN[FOCUS] blogger Joey Mathews of 31Films gives us more of a look at his studio, talking about his team, his marketing, his windmill-powered editing system, and of course, shows off more Infant Shooting Techniques!
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