Make More Money With What’chya Got

Make More Money With What’chya Got from Ryan Koral on Vimeo.

writer’s note – In addition to running a successful wedding cinema studio, I spent this fall coaching freshmen football at Rochester Adams High School.   It was my third season coaching – it’s a great way to get outside, work alongside some other great coaches, and spend time with some great young men.

At Epic Motion, we spend a lot of time and money to win new business. If we didn’t, we probably wouldn’t be too successful in the long run. What we must not forget is the importance of maximizing potential sales that we have right in front of us.

Our studio has tons of upgrades, including our same day edit, wedding trailers, love stories, photo montages, super 8mm film, and engagement shoots.  Other successful companies offer such features as save the date videos (StillMotion), honeymoon highlights (Soulbox Productions), and other concept video productions (Studio MSV).

Haven’t people asked you this question before during your sales presentation, “What do people usually get?” They want to make sure they’re not missing out on something and by you educating them on your other products and services, you are giving them additional opportunities to not miss out on anything else.

A month after you book someone, have an automated email that goes out and says something like, “Three of our most popular products are X, Y, and Z.” Continue sharing why they are your favorites (and/or your clients’ favorites), and include links for them to see what it is that you’re selling.

You can’t sell it if you don’t offer it…there is power in suggestion.

Epic Koral

Ryan Koral

Epic Motion is a photo + video studio specializing in weddings and events. Based in suburban Detroit and led by Ryan Koral, Epic Motion has been named one of the Top 25 Event Filmmaker Studios in the World.

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