Creating an Art Piece
Editing can be the most tedious part of the whole process of making your film, but for us, it’s the part we love. It is so much fun picking the best shots and cutting them to a fantastic song, while adding sound bites to make it personalized for each couple. Creating that final feature is really an art form, and it needs to be looked at with that mind set. When you start looking at it in that way, that is when your wedding videos turn into films.
Editing is a monster of a process. It isn’t always the most fun, but the outcome by far is totally worth the long hours of frustrations. If you are bored with editing the same video after video, get a new perspective. Ask yourself, “How can I make this unique for this couple?” That question should be asked before you ever take a shot. Mixing it up while shooting will definitely enhance your experience of editing. Your shots shouldn’t be the same composition and angle as every other shot. Raise the bar for yourself. Get creative. Think outside the box. That is the first step in creating an art piece. Shoot for the edit.
Once your have all your favorite shots picked out, the film is far from being done. The biggest factor for a film is always the audio. A film can be visually stimulating and take your breath away, but if it is coupled with cheesy music or dull toasts, your visuals won’t stand out over the distractions of the audio. Think of it like a dance. The moves should match the music, otherwise it seems awkward, not compelling.
We have a few tips to make the audio and visual mesh well together. One idea that we always implement is to never put audio over the lyrics of a song. This isn’t a make or break rule for most people, and a lot of people don’t mind combining those two. But for our team, we like the sound and feel of doing it this way. If you have just an instrumental part playing while the vows, toasts, or natural audio bites come up, it just seems to feel fluid and much more compelling. It allows the viewer to be drawn into the world you have created, as if he were a guest at the wedding himself. When there are lyrics underneath the audio, you run the risk of the viewer listening to the lyrics, not the words of that day. It could become a distraction. Again, I’m not saying this should be taken as “gospel,” but it’s just an idea we have found to work very well.
Another way we make the audio match well with the video is putting the right shots at the right parts of the music. We often make sure that the shot of them coming in for their grand entrance is at a point of the song that is big and driving. When the chorus of a song comes in with the whole band, that is a great spot to switch the video up and go onto the next scene of the day. If the music is uplifting and bouncy, the footage should reflect that. On the other side, if the music is beautiful, sweet, and romantic the shots should then reflect that mood. Make the dance of the audio/visual one people will remember and want to be a part of!
Once you have a film that is worthy to receive a stamp of approval from your team, the final thing is to make sure that video pops just a little bit more. Color correction isn’t an extra step if we decide we want to give the footage a different look. It is a required finish to make each and every shot become a little more enhanced. It is so important in giving your film that final gloss finish.
Creating an art piece isn’t something that happens over night. It takes a lot of practice in seeing what works and what doesn’t. It takes a lot of patience because each step of the process, although might feel tedious, has its own reason for why it needs to happen. And it takes precision, for once you hone your skills, your art pieces will start to come naturally. Have a passion for what you do and love the work your produce. When you do that, your videos will become films that everyone will want to enjoy and learn from!