IN[FOCUS]

At IN[FOCUS] 2011, Steve Zugelter from Studio Z Films and John Moon from NorthernLight Filmworks brought it on all things branding, and gave a lot to think about in how we use words to define ourselves and tell our story.

Our brand experience is found within the words we use to communicate who we are and what we do.  Never underestimate the power of the semantics that we choose to use in every aspect of an encounter with a potential client…ahem, couple.

This is a taste of the 10+ hours of seminars we have online from our 2011 event. You may buy these 8 seminars by clicking on the button below. The price remains at a discounted rate of $197 until we get them all uploaded and polished ($250 thereafter). To know more about which seminars are included in the bundle, and to login to view them, click here.

John and Jennifer Moon

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A brand is many things, and when we do not realize the scope of all that a brand encompasses, we do not develop our brand experience as fully as we need.

At IN[FOCUS] 2011, Steve Zugelter from Studio Z Films and John Moon from NorthernLight Filmworks brought it on all things branding, and gave you more to think about in your branding journey beyond your logo and website.

This is a taste of the 10+ hours of seminars we have online from our 2011 event. You may buy these 8 seminars by clicking on the button below.  The price remains at a discounted rate of $197 until we get them all uploaded and polished ($250 thereafter). To know more about which seminars are included in the bundle, and to login to view them, click here.

John and Jennifer Moon

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With hours of footage, multiple audio sources, and anxious clientele you can’t afford to have an unorganized project and scattered media. Using organizational tools within your editing platform of choice can help you provide a quick turnaround and without compromising the quality of a wedding film. Today I’ll outline some uses of these tools.

Bins are the simplest form of organization in FCP. Organizing footage in bins based on a system you understand can help you locate footage very quickly. I prefer to organize by the events of the day such as preps, ceremony, and rehearsal. You can take it a step further too and separate bridal and groom footage, photo sessions, etc. In addition to footage it is often helpful to sort different audio sources from the ceremony and receptions in this manner as well. Bins can help bring overall organization to your project and help you easily locate necessary clips.

Labels are a commonly overlooked organization tool within FCP. Labels allow you to assign colored overlays to clips in the browser and timelines. I commonly use green labels for all clips able for use within an edit and red labels to mark clips that have previously been used. Finding a system of labeling that works best for you will undoubtedly help you navigate all of your media.

A method I find very useful is using a combination of labeling and sorting footage into sequences to easily scrub and pull clips for short form trailers. After sorting footage into bins, placing the footage then into sequences provides a quick and easy method to scrub footage rather than opening clips in the browser and scrubbing through. As I mark clips for use I can pull them into the V2/A3A4 tracks from V1/A1A2 and copy and paste them into my final sequence. The labeling comes into play by assigning a separate color for all used media in the V2 tracks, these labels will also be reflected in the browser.

These are some methods that I use to navigate the large amounts of media that come with filming weddings. I encourage you to explore the organizational tools within your preferred editing program to keep your editing schedule on track and cut down backlog.

Dusty Frey
Northernlight Filmworks

John and Jennifer Moon

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