IN[FOCUS]

I promise this will work.  You may have to try a few different variations to find out what your clients want, but when you do, you will be able to create sales the easy way… and I’m not saying that sales is easy – but when comparing the two kinds: current customers and new customers – the former is wayyy easier to sell to.

Check out ShootQ and MadMimi if you haven’t already… these two services have more than paid for themselves by just allowing us to create simple promotions that we can send out to our email list that we’ve built with them.

I mention in the video that we sent this promotion out to all of our 2011-2013 couples… they had 24 hours to contact us and let us know that they are interested in adding some enhancements.  I will update this post soon when I have the final numbers.  

It took me about 45 minutes to create the graphic and write up the email blast…  and it took less than 24 hours after sending to receive 4 inquiries for upgrades from existing clients and 1 lead to set up a consultation.  This could easily be money left on the table if people weren’t given some motivation.

Check it out and I’d love to hear any ideas you might have on how to increase sales – preferably the easy way! 

Ryan Koral

Epic Motion is a photo + video studio specializing in weddings and events. Based in suburban Detroit and led by Ryan Koral, Epic Motion has been named one of the Top 25 Event Filmmaker Studios in the World.

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Some links mentioned by the fellas:

The E-myth
Made by Epic Motion

Ryan Koral

Epic Motion is a photo + video studio specializing in weddings and events. Based in suburban Detroit and led by Ryan Koral, Epic Motion has been named one of the Top 25 Event Filmmaker Studios in the World.

More Posts - Website - Twitter - Facebook

 

When we started using DSLRs, we started collecting lenses.  Super expensive, super painful, and super fun.  It has been necessary to have quick access to my lenses as event filmmaking is all about being able to capture the moment at the right time through the right lens.

I’ve owned the Shootsac for about 1.5 years and mostly needed it to switch between my 24-70 and 70-200.  Granted – I hate putting the 70-200 in the Shootsac and carrying it around… I just don’t think it is comfortable at all.  But – that’s all I knew until I tried out the ThinkTank Retrospective 30 a few weeks ago.

You’ll notice in the video the dramatic difference in size for these two bags. There are definitely different reasons why each of them is useful – so it really comes down to how you plan on using it.  For me – on an event day – if I’m going to running around by myself, having the Shootsac would not be sufficient.  The ThinkTank Retrospective 30 is big enough to carry around a TON of stuff, but it also can end up weighing a ton — especially if you put a ton of stuff in it.

Long story short – I’m glad I have both but if I had to choose between the 2, I’d choose the ThinkTank as it has more uses than the Shootsac.  In all fairness, the Shootsac would probably be considered a lens bag (with a spot for some other small stuff like snacks, wallet, keys, iPhone, Garbage Pail Kids, etc.) and the Retrospective would be considered for camera+lens+other handy stuff.  Check out the video to see for yourself.

Here’s a link to Adorama to purchase the ThinkTank and here’ the link if you’re interested in purchasing the Shootsac and don’t forget the shoulder shtrapp pad (you say strap – I say “shtrapp”).  Don’t bother w/ B&H – they don’t carry either. 

Ryan Koral

Epic Motion is a photo + video studio specializing in weddings and events. Based in suburban Detroit and led by Ryan Koral, Epic Motion has been named one of the Top 25 Event Filmmaker Studios in the World.

More Posts - Website - Twitter - Facebook