IN[FOCUS]

So, there are cinematographers that spend their whole careers mastering the art of taking flawless video in helicopters and airplanes. I, am not one of them. So when I ventured into uncharted territory of using a helicopter to get b-roll for a recent wedding film, I began to research. Sure I could have rented a gyro for quite a chunk of change, but that would have eaten into my profits big time for this wedding, as I didn’t add that cost in (or know about the helicopter) when I booked the wedding. 

The video above is what you might call my “poor man’s guide” to shooting great video in a helicopter with the tools that you already have. Enjoy. And don’t worry, although I did throw up after I got out of the helicopter at this wedding, I refrained from any vomiting during and after the recording of this blog post.  

P.S. Wanna see the end result and how I used it in the film? Check out the blog post here, or view the embedded video below! 

Matt Davis

Matt Davis (coaching at lifestagefilms.com) of Life Stage Films has been described as the “head coach of wedding videography,” providing one-on-one business coaching as well as group coaching webinars. A featured speaker at both WEVA 2009-10 and IN[FOCUS] 2010-11, as well as a multiple CEA award winner and 2009-10 EventDV 25 All-Star, he is based in Wilmington, N.C.

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You’ll want to provide your couple with an experience, not just a disc. Enhancing your packaging and providing your couples with a pleasant viewing experience will be something that they won’t soon forget. Put yourself in the couple’s place, what is going to enhance their first viewing experience? Consider adding some popcorn, candy, tissues, or a giftbasket. Anything you can think of that fits the couple and is consistent with your brand. Don’t forget to include a hand-written thank you card.

Comment below and share some of your packaging ideas; things that have worked or not worked with your company in the past.

Thanks for watching!

Mentioned websites:
Great alternatives to standard DVD/Blu-ray cases
jewelboxing.com
loktah.com

Websites for packaging and shipping ideas/solutions
uline.com
packagingsource.com

Jet

Jet Kaiser saved up enough money to by his first camcorder at the age of 14 and he's been creating films ever since. He eventually created the Indianapolis-based, Jet Kaiser Films where he collaborates his with his lovely wife, Dani. Together they produce cinematic, story-rich, "motion pictures for those in LOVE™ "

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So you just completed a wedding film and it looks awesome. You are now very excited to share it with the couple. How do you present your finished product to them? Do you invite them over to your studio for their official first viewing or send them a package with their film inside?

Think about it. Where are you going to achieve the best first impression? Put yourself in their shoes. If you (the couple) are going to watch a movie about your relationship and wedding, it’s probably going to make you cry, where would you want to be for this?

If you’ve done your job correctly, they are going to love their film no matter where they watch it, but enjoying it from the comfort of their own cozy living room with add to the emotional experience. If you were to ask your couples how and where they want to view their film for the first time, you will find out that they will choose their own homes.

Many of us have beautiful studios with a lot invested in providing a great viewing platform and we’d love to host the couple for a viewing party, BUT If we think about what our clients truly want, and not so much what we want, we will choose to not do this.

Putting your couple first and creating an experience for them to enjoy within their own home is essential for a powerful and lasting first impression of their film…and, more importantly, will lead to more excitement, referrals, and bookings.

Jet Kaiser
Putting couples first since 2005

Jet

Jet Kaiser saved up enough money to by his first camcorder at the age of 14 and he's been creating films ever since. He eventually created the Indianapolis-based, Jet Kaiser Films where he collaborates his with his lovely wife, Dani. Together they produce cinematic, story-rich, "motion pictures for those in LOVE™ "

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