IN[FOCUS]

“Green” with envy over your friends super slick packaging? Thinking “gosh, that’s cool, but I really don’t want to spend that much per piece!” Introducing the best kept secret in wedding packaging … Kraft and Jute!

Kraft and Jute is a Pennsylvania based company making simple, beautiful eco-friendly packaging solutions catered to fit your business needs. Their main focus is for photographers, but many of their products I’ve used for wedding films. They have also customized products I’ve sketched on napkins and helped them design!

For what they offer, their price point per piece is very fair. Their customer service is off the charts and their facebook page is loaded with images of products. You will want one of everything when you are done browsing their online store. The best part is, you can dress up or dress down the “eco friendly” kraft look to be more modern or more earthy. It’s really a versitile style that many companies could implement… just see for yourself.

Filmed by my “high school  helper” Alex (more about interns/helpers in this post, here.)

Images and Stitching Video Clips by Kraft and Jute. Follow them on Facebook here, and Twitter here.

Music provided by: The Music Bed (Untitled by Ben Rector)

Meg Simone

Wedding filmmaker, avid skier, and travel enthusiast!

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Branding… It’s who you are and what you are about. It is what defines your company and separates you from your competition. Your branding is what attracts potential couples to you. Do you have your best foot forward? Is your branding consistent? Are you maintaining your brand the way that you need to be to make sure that the best representation of your work is out there?

Today’s post focuses on a checklist of items that you need to keep maintained in order to make sure that potential brides are seeing the best that your brand has to offer.

TarynP

Taryn Bills attended Arizona State University and graduated Cum Laude from the Walter Cronkite School of Broadcast Journalism. She worked in community relations at the Phoenix NBC affiliate, then moved on to an account executive position for Infinity Broadcasting where she discovered her passion for Sales and Marketing. After 3 years she left radio for a 3-year stint in pharmaceutical sales, during which time she and her husband started Serendipity Videography. She has served as the sales and marketing director of award winning Serendipity for 6 years as well as with their baby sister company Simply Cinema. When she is not busy growing her own businesses, she offers marketing and consulting services for various companies who need assistance in growing their brand and increasing their sales.

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You’ll want to provide your couple with an experience, not just a disc. Enhancing your packaging and providing your couples with a pleasant viewing experience will be something that they won’t soon forget. Put yourself in the couple’s place, what is going to enhance their first viewing experience? Consider adding some popcorn, candy, tissues, or a giftbasket. Anything you can think of that fits the couple and is consistent with your brand. Don’t forget to include a hand-written thank you card.

Comment below and share some of your packaging ideas; things that have worked or not worked with your company in the past.

Thanks for watching!

Mentioned websites:
Great alternatives to standard DVD/Blu-ray cases
jewelboxing.com
loktah.com

Websites for packaging and shipping ideas/solutions
uline.com
packagingsource.com

Jet

Jet Kaiser saved up enough money to by his first camcorder at the age of 14 and he's been creating films ever since. He eventually created the Indianapolis-based, Jet Kaiser Films where he collaborates his with his lovely wife, Dani. Together they produce cinematic, story-rich, "motion pictures for those in LOVE™ "

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