Giving your clients a digital copy not only creates a convenient off-site back up, it also enables them to share your work more easily. There are tons of online companies that offer custom flash drives, I’ve had great luck with Flashbay & usbmemorydirect.com.
Do you offer digital copies on flash drives or other medium? Feel free to share your experiences by commenting below. The IN[FOCUS] community would love to hear what works well for you and your company.
So you just completed a wedding film and it looks awesome. You are now very excited to share it with the couple. How do you present your finished product to them? Do you invite them over to your studio for their official first viewing or send them a package with their film inside?
Think about it. Where are you going to achieve the best first impression? Put yourself in their shoes. If you (the couple) are going to watch a movie about your relationship and wedding, it’s probably going to make you cry, where would you want to be for this?
If you’ve done your job correctly, they are going to love their film no matter where they watch it, but enjoying it from the comfort of their own cozy living room with add to the emotional experience. If you were to ask your couples how and where they want to view their film for the first time, you will find out that they will choose their own homes.
Many of us have beautiful studios with a lot invested in providing a great viewing platform and we’d love to host the couple for a viewing party, BUT If we think about what our clients truly want, and not so much what we want, we will choose to not do this.
Putting your couple first and creating an experience for them to enjoy within their own home is essential for a powerful and lasting first impression of their film…and, more importantly, will lead to more excitement, referrals, and bookings.
Jet Kaiser
Putting couples first since 2005
So you just finished up a beautiful 20-minute wedding feature and you are so excited to send it off to the couple. You create and upload a trailer to tease everyone and everybody cannot wait to see the final product. But wait! The full wedding film is on DVD…only.
But there are dozens if not hundreds of individuals eager-to-view, what about them? How will they get to see it? One solution is for the couple to buy some extra DVD/Blu-ray copies, but for the most part, couples are unmotivated to do so and have more on their plate. If the full wedding film is restricted to optical media only, most of the guests at the wedding will never have the chance to see the full, finished masterpiece that you spent the last 2 weeks piecing together.
Making your longer edits (features, short forms, or whatever the kids are calling them now-a-days) available online creates an open avenue to display your true talent and product to anyone connected to the happy couple. The video above shares some ideas and some basic how-to’s to get you started if you haven’t already began sharing your longer edits online.
The couple is going to be thrilled that their film is online and easily shareable. You can offer full wedding video hosting as an addition to a package or surprise the couple with it after they receive their package. It’s up to you as to how you’ll offer it, but the key is to understand how important it is for the couple to have it sharable online. Happy couples should always be your top priority!
Since everyone’s sites are setup differently, I can’t tell you the best way to add an online checkout to your site/blog. We use PayPal because it easy and most web-savvy folks have a PayPal account. I’d encourage you to explore some of the options that PayPal has for merchants. Google Checkout is another popular online selling tool which has grown in popularity the last couple of years. Definitely worth looking into as well.
Has sharing your features online worked out for you and your company? Let me know. Have some concerns? Lemme know your thoughts 
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