When Dani and I were married back in May 2008, we had two of our assistants shoot our wedding video (I helped shoot the father/daughter dance which made for a really cool photo op). Our assistants shot with my cameras and I ended up taking all the cameras and footage with me at the end of the wedding day. During our honeymoon, Dani and I ended up watching all of the footage from our wedding on one of the TV’s in our cabin. It was so much fun for us as a couple to just sit and watch our own raw footage the day after. I haven’t forgotten this over the last few years and I try to apply what I learned with my own wedding experience to our continuing workflow.
No matter how much our industry moves forward, we still need to be honest with ourselves and remember that we are documenting a real event involving real people with real emotion.
I understand that we want to knock our clients socks off and we should. That’s what they are usually looking for in a modern event filmmaker. Doc edits aren’t going to be something that you’ll share on your blog or use for marketing, but it is going to be something that the couple and their close family will treasure more than you ever know. We don’t typically have the emotion connection to the people giving the toasts, but the couple does. If you highlighted the father of the bride’s toast within the feature, the couple will love to remember all the “dad being dad” quirks that might otherwise be hidden forever if you didn’t share it with the couple. The full ceremony and toasts still have value even if portions of them didn’t support the story you are trying to tell in the feature.
Do you offer extended/documentary edits to your couples? What methods are you using to up-sell them? I’d love to hear your thoughts on this.
Thanks for watching!
Jet Kaiser saved up enough money to by his first camcorder at the age of 14 and he's been creating films ever since. He eventually created the Indianapolis-based, Jet Kaiser Films where he collaborates his with his lovely wife, Dani. Together they produce cinematic, story-rich, "motion pictures for those in LOVE™ "
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