Christina and Clay’s Super 8mm Wedding Highlight from Soulbox Productions on Vimeo.

Hi IN[FOCUS] Readers,

This is Dave with Soulbox Productions. Corbin and I have been producing Super 8mm Wedding Highlights for the past 4 years and we want to share with you what we’ve learned in this two part series.

So you just purchased your refurbished super 8mm camera from Du-All Camera and you’re ready to film a wedding, right?…not so fast.

First, you’ll need to make sure you and your camera are ready to go.

Let’s start with the film, since you’ll need some to test your camera. Shooting at 24fps, each cartridge has 3 minutes of footage. We film a highlight using 3 cartridges, but your first time out, you’ll most likely want to use 4. If the Pre-Ceremony and Ceremony are well lit, buy two 200 speed cartridges (one for each – but you can always get two 500 speed and be ok). And assuming the Reception will be in low light, buy two 500 speed cartridges for it. We buy film from our processing company Spectra Film & Video. The price of their 4 pack of film (with processing included) is $259.

If you want to be confident of your camera’s workability on your client’s wedding day, you’ll want to do some tests at home first:

  • you’ll need an extra cartridge of 200 speed film
  • check to make sure there are no hairs are dust particles where you insert the cartridge (use a toothpick to gently remove any unwanted hairs)
  • use measuring tape and measure out 5 feet and place the meter on your camera at 5 and begin filming
  • we always like to test our cameras both by their meters and by our eyes to make sure both techniques are in focus (make notes as you test your camera, you don’t want to forget which technique you were trying when your test footage comes back from the lab in a few months)
  • don’t forget to test both outside in bright light and at night for low lighting situations (see our post on an inexpensive super 8mm lighting trick)

There is a way around the extra costs and time by doing a home test. You can simply jump right into filming with super 8mm. For Corbin and me, it just so happened that one of our friends was getting married, so we surprised her with the super 8mm highlight. Don’t have a friend getting married anytime soon? Simply ask one of your upcoming clients. However, I would be very cautious about charging a lot (or anything at all) when testing an unproven camera.

Below is our first attempt at a Super 8mm Highlight, testing our camera for our good friends Mike and Misty (please note that Spectra Film & Video did not do the processing).

Misty and Mike’s Super 8mm Wedding Highlight from Soulbox Productions on Vimeo.

Okay, so the footage came back and the camera is ready to go! Well, besides your camera and film, here’s what else you’ll need for your first shoot:

  • a bag
  • batteries for the camera (and extra batteries)
  • a light (unless everything is outside, but even then, it might get rained back inside)
  • a belt clip (so you have easy access to the next three items)
  • a lens wipe
  • a marker (to number your cartridges, so your processing company will give the footage back to you in order, this saves time in post production)
  • a small flashlight (so that you can read how much footage you have left during a dark reception)

Corbin and I hope this helps you get ready for your first Super 8mm Highlight. Next up in Part II, a shot list that will help you perfect the Super 8mm Highlight.

Cheers,
Dave and Corb

Hello In[FOCUS] Reader,

Welcome to the 2nd installment of Organizing Your Workspace!

Our organizing bible is David Allen’s Getting Things Done. He has by far the most in-depth and complete organizational concepts that we were able to find, so much so, it would be the longest post in IN[FOCUS] history if we tried to teach you everything we’ve learned. In part I, Corbin and I shared with you exactly how far we had to go to increase our efficiency by organizing our office and workflow.  Today, this will be more of a teaser for the 3rd and final installment, but also an overview for what you can learn when you read Getting Things Done or listen to the audiobook.

Here are just a few of David Allen’s life-altering strategies and some examples (at the bottom) of how we are implementing them:

The Major Change: Getting Everything Out of Your Head

The Two Key Objectives:

  • capturing all things that need to get done out of your mind and into a trusted, logical system
  • disciplining yourself to make quick decisions about all the inputs you let into your life, so you’ll always have a plan for next actions that you can implement at any time.

Your Daily To-Do list doesn’t work:

  • calendars should be sacred, everything for your day should be able to be completed
  • not completing the day’s tasks and having to move them to future dates is unproductive and demoralizing
  • the very heart of his Daily Action Management Organization are your calendar and Action Lists

Collecting All Your Life Stuff, So You Can Get It Out Of Your Head:

  • every open loop is in your collection, so it’s in your head
  • have as few as possible in-baskets, but as many as you need
  • empty regularly by reviewing them all

Collection Tools (Your In-Baskets):

  • physical in-basket
  • paper-based note taking devices
  • electronic note taking devices
  • recording devices
  • email

The above bullet points are the tip of the iceberg from the wealth of knowledge we’ve received from David Allen’s program. Here’s how Corbin and I have implemented it thus far:

Our upcoming goals to accomplish a more carefree, efficient life:

  • desks with greater workspace and storage capacity
  • physical in-baskets
  • large paper filing system
  • shelving for closet, The Container Store can customize to fit your storage needs

In the third and final entry in this series, we will show you how we executed what we’ve learned from Getting Things Done and how it has benefited our workflow and business!

Dave and Corb, Soulbox

Team

The importance in packaging

While you shop, do you pay attention to the way products are packaged?  Some scream more loudly for your attention than others.  Some are simple while others are complex.  Branding and packaging should reflect the image that one is trying to create in the market place.  

We are going to discuss the importance of how you deliver your end product to the Bride and Groom.  First impressions are great for booking the wedding, but the impression you deliver at the last stage with your client is a significant part of what will drive them to refer you again and again. 

Our clients are visually driven.  Initially, we focused on the look of the website, business cards and demos, but we didn't create a separate experience for the client when they received their DVD’s. However, after attending Re:Frame in New Orleans, our eyes were opened to this importance. Therefore, we set out on a mission to create a more attractive deliverable.

Inspiration

To find the right packaging, start with some fresh inspiration.  Stay current with styles and design trends by looking through magazines such as Elle, InStyle, Cosmopolitan, or Esquire.  Grab the latest edition of a wedding magazine like WedLuxe, Martha Stewart Weddings, or Bride Magazine.  Go online and peruse the wedding blogs, Weddingbeepro, Stylemepretty, Thebridescafe.   Take special notice of invitations, how they are designed, their colors, shape, and stock.  

Our Packaging

For our packaging, we wanted something that was of higher quality and more aesthetically pleasing than a standard black-plastic dvd case.  We found Jewelboxes (see figure 1 below), and we print images and text directly on the DVD itself (figure 2).   We also provide the couple with a leather DVD case from Art Leather, setting their dvds apart from the rest of their order.

If you subscribe to Rangefinder magazine, there are advertisers that have variations of these cases. 

DSC_0081  DSC_0079

 

Beyond cases, we began to pay more attention to the packages as well.  We went to retailers and turned boxes over to discover the manufacturer, and then we would locate that manufacturer through a google search.  We currently use the beautifully designed boxes you see below which we found at www.pfile.com.

DSC_0071

 

Inside the box, we will also place popcorn and chocolate.  Depending on our client’s tastes, we might also put a bottle of wine, bag of gourmet coffee or even a cigar.

As artists, we spend time finding just the right shot with just the right lighting and use just the right music score to ignite as much emotion as possible. Transfer some of that creative ability when you deliver your final product to your client.  Your business should be an experience for them from beginning to the end.