I promise this will work. You may have to try a few different variations to find out what your clients want, but when you do, you will be able to create sales the easy way… and I’m not saying that sales is easy – but when comparing the two kinds: current customers and new customers – the former is wayyy easier to sell to.
Check out ShootQ and MadMimi if you haven’t already… these two services have more than paid for themselves by just allowing us to create simple promotions that we can send out to our email list that we’ve built with them.
I mention in the video that we sent this promotion out to all of our 2011-2013 couples… they had 24 hours to contact us and let us know that they are interested in adding some enhancements. I will update this post soon when I have the final numbers.
It took me about 45 minutes to create the graphic and write up the email blast… and it took less than 24 hours after sending to receive 4 inquiries for upgrades from existing clients and 1 lead to set up a consultation. This could easily be money left on the table if people weren’t given some motivation.
Check it out and I’d love to hear any ideas you might have on how to increase sales – preferably the easy way!