Meet Max Zoghbi – Loupe Theory

Max Zoghbi is a filmmaker + photographer with roots in Louisiana + The Middle East.

With a pioneering approach to filmmaking, Max is unrelentingly led by passion. Without the formal eduction of film school, Max’s filmmaking journey has been a hands-on grind from the get go. His first project was “A Wake in the Current“, where he and 2 close buds documented their 2,300 mile, 2 month, philanthropic kayaking journey down the entire mighty Mississippi River in 2011. This visceral inundation to documentary filmmaking made a profound impact; Max’s brain and heart have since not stopped eating all things adventure + film.

In 2014 his short documentary, “Wildflower” had immense success online. It shares the tale of how he and his wife, Bonnie Kate (survivor of the 2012 Batman Theatre Shootings in Aurora, CO) met and how he crafitly proposed. Max is driven by finding, writing or curating story with compelling brand and inspirational individuals. This innate draw to visceral, cinematic story lends Max to visuals that purvey beauty, challenge truth and invite audiences to wonder. He has had the pleasure of making films under his collective Loupe Theory for brands and organizations like Samsung, Target, Dave Ramsey, Under Armor, Red Wing Boots, Lamar, Otterbox, Blood Water Mission, and the NBA. Equal parts right and left brained, Max also has extensive experience in building successful brands and loves helping others do so as well through consulting and business development.

His directorial hope is that he will continue to work with people who intuitively value collaboration, work so well together deep friendships are forged, are honest, vulnerable, and that each film he makes will look and feel more like they do in his heart and mind.  He is currently based in Louisiana but resides with his lovely wife in their renovated, mobile home/studio: a 1979 Airstream named “Rosemary”.  The next chapter in his life, deemed Adventure Us, is a full-time travel lifestyle repleate with collaborations, documentation, mystery, adventure and new friends for the forseeable future.  He would love to find a way to make something remarkable and noteworthy, together.

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 Storytelling as a Sense of Wonder.

There is a fine balance between passion and practicality.  Filmmaking requires us to wear so many hats, and in our striving to become better storytellers, we can easily become isolated and lose the passion that drove us into filmmaking in the first place.  It can make a filmmakers filmmaking lifespan short, thereby denying the world the gift they have to offer.

Max believes that creativity should be used for service, and by focusing on the ‘why’ of what we do, we can remain in the game and continue to offer the the world our talent.  Max will give practical advice on how to be a leader with your vision, how to stay motivated through collaboration, and how to embrace challenges as opportunities rather than as problems.

Max creates films to give viewers the feeling of “chasing the ice cream truck” when they were younger, and Max will inspire you to tap into your deep well of wonder to tell better stories, to move hearts and minds, and to rejuvenate your passion to make the next film.

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JoyMeet Max Zoghbi – Loupe Theory